An RSS feed is an .xml file that contains your newest content. News aggregators, feed readers, email subscriptions, and podcast lists all pull content from RSS feeds.
Embedding your external blog feed into your SpeakerMatch profile can really help search engines to index your pages. That means that meeting planners will have an easier time finding you, and it gives them an opportunity to get a better feel for who you are and how you think. But... it can be a little tricky finding your external blog's feed URL so you can embed it in your SpeakerMatch profile. Here's some helpful information on locating the URL for your feed:
Blog Feed URL Structure For Common Hosting Platforms
Looking at the HTML source of the website’s page will also give you the RSS feed’s URL.
Right click on the website’s page, and choose Page Source. In the new window that appears, use the “find” feature (Ctrl + F on a PC or Command + F on a Mac), and type in RSS. You’ll find the feed’s URL between the quotes after href=.
If you're having problems with your feed not displaying properly, validate your feed with the nifty Feed Validator tool.