How Affinity Partners Should Promote SpeakerMatch to Their Members

Affinity Partners can promote SpeakerMatch to their members in simple, low-pressure ways that focus on member value. This article outlines recommended promotion methods, appropriate messaging, and what to avoid.

Recommended Ways to Share SpeakerMatch

Affinity Partners are free to promote SpeakerMatch in any way that fits their organization’s culture. Common and effective options include:

• Including SpeakerMatch as a member benefit in newsletters

• Sharing the partner link during onboarding or orientation

• Adding SpeakerMatch to a resources or benefits page on your website

• Mentioning SpeakerMatch during meetings or professional development sessions

Promotion does not need to be frequent to be effective.

How to Frame the Message

The most effective messaging focuses on member benefit, not selling.

When introducing SpeakerMatch to members, emphasize:

• Access to real speaking opportunities

• A discounted membership through the organization

• SpeakerMatch as a professional resource, not a promotion

Keeping the message short and informational works better than persuasive language.

Using the Partner Link or Code

All promotions should include your organization’s unique Affinity Partner link or code.

Using the correct link or code ensures:

• Members receive their discount automatically

• Signups are properly credited to your organization

• Tracking remains accurate

Avoid sharing generic SpeakerMatch links that are not tied to your partner account.

What to Avoid When Promoting

To keep the program aligned with SpeakerMatch standards, Affinity Partners should avoid:

• Presenting SpeakerMatch as an endorsement or sponsorship

• Promising specific speaking opportunities or outcomes

• Framing the program as a limited-time offer

• Modifying or rewriting discount terms

Clear, accurate messaging protects both your organization and your members.

Promotion Frequency and Expectations

There is no required promotion schedule. Some partners share SpeakerMatch once per year, while others include it as an ongoing resource. Both approaches are acceptable, and participation is always flexible.